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1. Why would a Marketer want to segment the population? Shouldn't the Marketer want a broad Target Market to sell to everyone possible?
2. Why might you think of Marketing Planning as a narrowing-down process and what does a Marketing Plan do for an organization? How does it differ from Business Plan for the entire enterprise?
3. There are three different organizational markets: industrial divided into 'for profit' and 'non-profit', resellers, and government. Define each and discuss the fundamental differences between them.
4. What is the difference in the type of questions asked with quantitative market research and qualitative market research ? What is the difference in what can be learned from each type of research?
Illustrate what is the industry's breakeven point in sales dollars using the contribution margin with the CM ratio? Show calculations.
Explain What are some of the ethical challenges surrounding the movie and music industries as they relate to the Internet?
Illustrate do you think is the biggest problem that married couples have in terms of buying anything together including a home
In addition to experiencing Cialdini's presentation style from his narration in the Background video, view some of his other videos on YouTube. Find at least one that discusses persuasion. Post the link to the video and share your thoughts.
Explain national differences in political economy
Resistance to change is more likely to succeed if the forces resisting the change are stronger than the forces driving the need for change. Describe some of the specific tactics that resisters could employ to thwart change efforts.
Describe an example in which the organization's rewards system was not in alignment with organizational goals and objectives.
What are the benefits and costs of using a common currency for Greece, Germany, and the EU - how do the austerity programs imposed by the bailouts help a Greek firm that exports olive oil?
What do you think is meant by the term racial smog? How do racial categories shape our identities and social status?
Your company has a strict rule on falsification. Falsification is a terminable offense and requires all employees to take a minimum 30 minute lunch break in the middle of their shift.
The Tax Reform Act of 1986 eliminated the deductibility of interest payments on consumer debt (mostly credit cards and auto loans) but maintained the deductibility of interest payments on mortgages and home equity loans. What do you think happened..
Jenny is an HR manager at Company XYZ who has worked for this volatile organization for 10 years. Jenny grew up in a conservative family in the Midwest and believes that "hard work" pays off. She comes from a family that prefers to only drive Amer..
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