Why the relationship between pr and marketing theory is best

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Reference no: EM131271431

1. Explain where PR fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between PR and other elements of the communications mix.

2. Explain why the relationship between PR and marketing theory is best illustrated by use of marketing theory such as that of the product life cycle or innovation theory.

Reference no: EM131271431

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