Why doritos lets fans make its super bowl ads

Assignment Help Management Information Sys
Reference no: EM131306744 , Length: 2

I need help with a 1-2 page short paper. See info below for details.

3-2 Short Paper: (Crowd) Surfing The Internet

Chapter 13 contains a reading about a company called ModCloth using 'crowdsourcing' as a tool to build a successful business. After reading the article "Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads" and watching the video, choose one of the other articles ("Crime solving by crowdsourcing", "Science by crowdsourcing: MIT researcher creates online game to gather help unlocking brain's mysteries", or "Should we trust the wisdom of crowds?") that interests you. Discuss how the Internet has influenced the power and pitfalls of crowdsourcing, citing the two articles to support your case. The articles can be found in the Module Resources folder.

Be sure to write using APA Writing Style.

For additional details, please refer to the Short Paper/Case Study Rubric document in the Assignment Guidelines and Rubrics section of the course.

Article - Crowd- Powered: Why Doritos Let's Fans Make It's Super Bowl Ads -

http://mashable.com/2012/04/05/doritos-crash-super-bowl/#9tEXJK8_ikqd

Video - https://www.youtube.com/watch?v=gxE7h0eeG8M&feature=youtu.be

Library Article: Crime Solving By Crowdsourcing: On Internet, Thousands Sift Through Photos, Trying to Identify Bomb Suspects -

http://search.proquest.com.ezproxy.snhu.edu/docview/1328200441?accountid=3783

Article - Should We Trust the Wisdom of Crowds

- http://news.bbc.co.uk/2/hi/uk_news/magazine/8788780.stm

Article - Science by Crowdsourcing: MIT Researcher Creates Online Game to Gather Help Unlocking Brain's Mysteries

I have not picked an article.

Reference no: EM131306744

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