Why do you think that guerrilla marketing is so effective

Assignment Help Marketing Management
Reference no: EM13913879

Interference Inc. (www.interference.com) offers guerrilla marketing approaches that enables brands to communicate with target consumers through guerrilla intercept, street teams, stunt and publicity events, and other high-impact creative executions. The company's case studies include many promotions for the Discovery Channel, including a promotion for Discovery's Nefertiti special. The Nefertiti promotion, which included 27 actors in three major cities dressed in historically accurate twelfth-century BC Egyptian costume, was credited with helping the show exceed its national rating goal.

But a recent promotion by Sony Ericson caught the attention of marketing critics. In the promotion Sony Ericson used actor couples pretending to be tourists visiting popular locations to promote a new cell phone. The couples asked passerby to take their pictures with the new cell phone's camera. Sony Ericson also used actors posing as patrons to visit popular bars and strike up conversations that introduced the new phone to unsuspected other patrons.

- Why do you think that guerrilla marketing is so effective?

- What do you think of the Nefertiti guerrilla marketing tactics?

- Do you consider the Sony Ericson campaign to be ethical? Explain your opinion.

Reference no: EM13913879

Basic product costing-ethical issues

Old Tyme Soda produces one flavor of a popular local soft drink. It had no work in process on October 31 in its only inventory account. During November, Old Tyme started 10,

Details on how customers will buy your product

Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2. This portion of your plan should include descriptions of the following: Distribution P

Determine who the target customer is for the new product

Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentat

What specific strategies would you suggest

In the increasingly competitive healthcare environment, the effective promotion of healthcare services has become a significant component of marketing strategy. As we enter

Describe categories of information you have researched

Prepare a report which identifies the company you have chosen for your course project, and the product(s) or service(s) the company is planning to introduce to the U.S. Desc

What are the differences between primary and secondary data

Discuss the five advantages of secondary data, and also the five disadvantages of secondary data. Why do we need to evaluate data? Explain how a researcher evaluates seconda

Kola llc is a chain of supermarkets across the country

Kola LLC is a chain of supermarkets across the country. Kola's sales staff treat their customers very well which in turn creates great customer satisfaction. Which of the

Purchase rate cost of contact

The CFO and want to determine whether or not the sales manager has a valid argument. After gathering and analyzing the data, you have come up with the following numbers


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd