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You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.
1. Describe this innovative idea.
2. Which segmentation technique you would be using to segment the market? And why?
3. Which targeting strategy you would be following? And why?
4. Who would be your main competitors?
5. Which differentiation and positioning strategy you would be following? And why?
6. What would be your positioning statement?
How is your product/service positioned in the market place? Provide examples and a detailed explanation
Describe how you may group possible customers through the segmentation variables
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target audiences please respond to the followingmany beginning marketing students make the mistake of assuming that
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