Which of the following is true of business markets

Assignment Help Marketing Management
Reference no: EM131186121

QUESTION 1. Rising promotion costs and shrinking profit margins are the result of ________.

new and improved technology

disintermediation

industry convergence

privatization

heightened competition

QUESTION 2. Car rental firms, hair dressers, and management consultants provide ________.

goods

experiences

events

services

information

QUESTION 3. Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for goods and services that use sustainable processes to help control pollution. This is an example of ________ for pollution.

declining demand

nonexistent demand

latent demand

negative demand

unwholesome demand

QUESTION 4. When eBay and Amazon.com cut out the majority of middlemen that normally would participate in the exchange process, it is an example of ________.

deregulation

reverse auctioning

reintermediation

disintermediation

diversification

QUESTION 5. Managers of ________ businesses concentrate on achieving high manufacturing efficiency, low costs, and mass distribution.

selling-oriented

product-oriented

production-oriented

marketing-oriented

consumer-oriented

QUESTION 6. Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc., follows the ________ concept in doing business.

production

product

selling

marketing

social responsibility

QUESTION 7. Which of the following is most consistent with the integrated marketing approach?

A good product will sell itself.

If left alone, consumers are inclined to purchase only inexpensive products.

All communication to consumers must deliver a consistent message irrespective of the medium.

In order to succeed, the main focus should be on having an efficient production process in place.

Online marketing is less important than traditional marketing efforts.

QUESTION 8. The ________ holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

selling concept

integrated marketing concept

social responsibility marketing concept

production concept

relationship marketing concept

QUESTION 9. Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?

relationship marketing

integrated marketing

internal marketing

network marketing

performance marketing

QUESTION 10. Which of the following is true of business markets?

Buyers are usually not skilled at comparing competitive product offerings.

Buyers have limited purchasing power.

Property rights, language, culture, and local laws are the most important concerns.

Products sold in such markets are usually highly standardized.

Business buyers buy goods to make or resell a product to others at a profit.

QUESTION 11. The value of an offering is described as ________.

the price consumers are charged for a product

the cost of manufacturing a product

the degree to which consumer demand for a product is positive

the sum of the tangible and intangible benefits and costs to customers

the intangible benefits gained from a product

QUESTION 12. Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?

shopping goods

unsought goods

necessary goods

luxury goods

complementary goods

QUESTION 13. Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

variable assets

value propositions

intangible assets

market offerings

industry convergence

QUESTION 14. ________ reflects a customer's judgment of a product's performance in relation to his or her expectations.

Brand equity

Satisfaction

Value

Perception

Brand image

QUESTION 15. As economies advance, a growing proportion of their activities focuses on the production of ________.

products

events

experiences

luxury goods

services

QUESTION 16. ________ is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.

Niche marketing

Holistic marketing

Relationship marketing

Supply chain marketing

Demand-centered marketing

QUESTION 17. Holistic marketing incorporates ________, an understanding of broader concerns in the ethical, environmental, legal, and social context of marketing activities.

internal marketing

cultural marketing

social responsibility marketing

relationship marketing

integrated marketing

QUESTION 18. Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.

the product concept

the production concept

the selling concept

the marketing concept

the holistic marketing concept

QUESTION 19. Rick Johnson trains his company's sales force to go after the consumer. He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the ________ concept.

product

production

selling

marketing

social responsibility

QUESTION 20. A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

secondary

unstated

delight

secret

stated

Reference no: EM131186121

Questions Cloud

Find the acute angles between the curves at their points : (The angle between two curves is the angle between their tangent lines at the point of intersection. Give your answers in degrees, rounding to one decimal place. Enter your answers as a comma-separated list.)y = 7x2, y = 7x3
Evaluate the impact of technology on business : Compose risk assessments, and discuss techniques for monitoring and controlling risks. Evaluate the impact of technology on business.
Describe specific qualitative methods and tools : Describe specific qualitative methods and tools that could be used within your discipline to gather data. Include your rationale.
Analysis of a large system development problem : Analyse and apply complex decision making to determine the appropriate methodology to apply to different development situations - Develop a good understanding of processes to ensure quality in the engineering of large software systems
Which of the following is true of business markets : Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
Develop two table using the same process of accounting cycle : Develop at least two tables, using the same process of the accounting cycle selected for your previous Learning Team assignments, that could be used in a database for your selected accounting cycle.
Identify some of the recent issues in labelling : Labelling and packaging has been becoming a very important aspect of marketing. - Identify some of the recent issues in labelling, packaging and country of origin in Australia.
How should the money be reinvested : Financial Planning After 2 years, Betsy (see Problem 23) finds she now will require $7000 per year. Assuming that the remaining information is the same, how should the money be reinvested?
What were the endpoints of the toxicity testing : How does the information apply to what you are learning in the course? What were the objectives of this toxicity testing? What were the endpoints of this toxicity testing?

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Write your business proposal on for your final paper

Select a topic that you will write your business proposal on for your Final Paper. In a one-page paper (excluding title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, explain your proposal topic a..

  As part of the management team for ppq parts manufacturing

consider the following scenario as part of the management team for ppq parts manufacturing company you are tasked with

  Explain consumer behavior in technology markets

Explain Consumer behavior in technology markets and How does consumer behavior in technology markets affect marketing

  What type of deal takes place when the seller receives some

nbsp1 which companies have launched a website without any previous existence as a firm?2 what is an ultimate form of

  What logistics means in todays business world

What logistics means in today's business world and Why it is becoming increasingly important for business success

  Determine which marketing strategies are best

Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.

  Promotional and advertising strategies

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected

  Which attributes are important to you

Review Figure 4-2, which shows the smart phone attributes identified by Consumer Reports.

  What is an ultimate form of foreign involvement

Normal 0 false false false EN-US X-NONE X-NONE What is an ultimate form of ..

  Problem that affects the property-casualty insurance

Summarize the issue or problem that affects the property-casualty insurance industry and explain why this is an important issue or problem

  What opportunities and threats does mattel face

To what extent was and Mattel responsible for issues related to its production of toys in China? How might Mattel have avoided these issues? What opportunities and threats does Mattel face as it looks toward its future

  Issue boxwhat should be the role of the board of directors

Issue BoxWhat should be the role of the board of directors?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd