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Discuss competitive advantages, both differentiation and cost advantage. Please review the following companies in order to support this discussion:
1. AirAsia: The World's Lowest Cost Airline
2. Starbucks Corporation
3. Harley-Davidson Inc., May 2015 Course Text: R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 9th edn., Wiley, 2016
Once you have reviewed the cases answer the following questions:
Attachment:- Case.rar
Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix using online e-marketing processes.
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