Which communication channels did each company use

Assignment Help Marketing Management
Reference no: EM131171101

Integrated Marketing Communications (IMC) Plan

Prepare a 4,200- to 5,600-word IMC plan based on the product or service selected in the Learning Team Product and Market Identification Paper in Week 2. Determine the optimal combination of marketing tools based on market conditions and a selected target market. Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service. Include all of your previous research and analysis in the IMC campaign for your product or service in addition to the following:

• Executive summary: Include a one-page summary of the plan.
• Opportunity analysis: Include charts, graphs, diagrams, and summaries.

o Competitive analysis
o Opportunity analysis
o Product life-cycle analysis
o Customer analysis
o Target market analysis
o Market segmentation

• Market assessment and strategy

o Branding
o Positioning statement
o Budget allocation

• IMC objectives

o Objectives

• Branding
• Customer: end-user and intermediary such as the retailer

o Tactical plan

• Branding

o Objectives
o Goals
o Plans
o Budget allocation
o Quantifiable and non-quantifiable tools

• Advertising

o Objectives
o Goals
o Plan
o Budget allocation
o Media selection

• Sales

o Objectives
o Goals
o Plan
o Budget allocation

• PR

o Objectives
o Goals
o Plan
o Budget allocation
o Activities

• Promotions
• Objectives
• Goals
• Plan
• Budget allocation
• Promotion tools

• Evaluation: What is your judgment for success?

Part 2

Continue using the two companies you worked with last week.

Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company's marketing communication channels and tools to achieve desired branding and positioning.

Which communication channels did each company use?

Which communication tools did they use in each channel?

How was it effective or ineffective for each company?

How did you assess the effectiveness?

Format your paper consistent with APA guidelines

Include any charts or graphs.

Reference no: EM131171101

Questions Cloud

Present a snap shot of income inequality in us : Present a snap shot of income inequality in US and discuss few factors that have contributed to the income inequality in US for past few decades?
Determine acceptable tolerance limits for these two gases : Consult standard thermodynamic tables and determine the mass concentrations for 1 ppm of Freon-12 and ammonia in atmospheric air at 20?C. Consult the references at the end of this chapter (or others) to determine acceptable tolerance limits for th..
Classified asnoncurrent and the installment accounts : The estimated liability for litigation is classified asnoncurrent and the installment accounts receivable are classifiedas $800,000 current and $800,000 noncurrent. The income tax rate is30% for all years. The income tax expense is how much?
Complete the given questions : After one has been removed as a tutor, can they continue earning money from their uploads when students unlock them for use?
Which communication channels did each company use : Prepare a 4,200- to 5,600-word IMC plan based on the product or service selected in the Learning Team Product and Market Identification Paper in Week 2. Determine the optimal combination of marketing tools based on market conditions and a selected..
Prepare a schedule of future taxable : (a) Prepare a schedule of future taxable and deductible amounts. (b) Prepare the journal entry to record income tax expense, deferred taxes, and income taxes payable for 2010, assuming a tax rate of 40% for all years.
Calculate the concentration of water vapor in atmospheric : Calculate the concentration of water vapor in atmospheric air at 80?F and 50 percent relative humidity. Express in units of ppm and μg/m3.
Does the ecological and contemporary perspective : Does the ecological and contemporary perspective on how health behaviors are influenced provide a well-rounded level of reasoning? Discuss your perspective and include supporting details.
Compute the amount to be reported as income taxes : The difference is due to the use of different depreciation methods for tax and accounting purposes. The effective tax rate is 40%. Compute the amount to be reported as income taxes payable at December 31, 2010.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  What events or indications are there that challenges

1 counter the claim that public relations is a dying industry.2 what events or indications are there that challenges

  Determine direct impact of marketing for the health care

Determine the direct impact of marketing for the health care provider you selected.- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.

  What you think will enhance online learning of material

The idea behind this assignment is to give you a chance to actively review material for the comprehensive final but also your chance to provide input in what you think will enhance the online learning of the material covered in human biology.

  Advertising media and integrated marketing communication

Advertising Media and Integrated Marketing Communications- From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA)

  What do gandolfos colors mean in asia

What do Gandolfo's colors mean in Asia? Gandolfo's offers franchises for a price. How can they make it interesting to investors in the Asian country?

  Explain validity questions of entrepreneurship

Explain Validity Questions of Entrepreneurship and What questions should you ask yourself about how the information was obtained in order to decide whether to view it was accurate or valid

  Conduct an in-depth swot analysis of this particular product

Students are required to visit a publicly traded retail establishment (e.g., Home Depot, Bed Bath & Beyond) and begin gathering specific data to conduct an in-depth product analysis. Conduct an in-depth SWOT analysis of this particular product

  Discuss how to make allies of them.

Conflict-management techniques allow managers to control conflict levels (not only decrease but also increase them). Select a problem that disturbs you and is not solved.

  Businesses create market segments

How does the marketing mix help businesses create market segments? How does this in turn help to create customer loyalty?  Use examples and references to support your articulation

  Dealing with other asian suppliers

How can it be that the products are cheaper from the supplier in Mexico if they are buying from the same Japanese vendor? You wonder if there are side deals, tariff differences or parallel import issues that you have found to be common in dealing ..

  Write a literature review about marketing research

Write A Literature Review About Marketing Research

  How does each rank based upon a pertinent parameter

Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd