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You will help Micro Bike research the idea of going global and then write a report that will be addressed to Mark and Jessica Lapin. You will research the mobile scooter industry in the context of the elements below that will be discussed in the report.
1. Select the best country and Explain why the other countries were not selected;
2. Country attractiveness: which city and country is most attractive for a Motor Bike?
3. Identify at least: two political, two economic, and two cultural factors for each country that are particularly important to the Lapin's decision. Explain how each factor could influence the success of Micro Ride abroad.
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