Reference no: EM132187106

Strategy Goal

The strategic goal is to help Maruti improve its skilled work force which can lead to a three-pronged advancement. What a improved skilled work force will help with are: 1) Improving a old and outdated equipment 2) Improve the lack of innovative design 3) Helps them compete vs the threats listed in the threats box of the SWOT. Maruti already has a lot going for them with a well-established brand name, limited maintenance cost, brand loyal customers and high product quality, that the only thing holding the company back is high skilled employees. The company must play on its marketing mix to ensure greater market hold. The role of business leaders in this scenario is to ensure adequate support and resources is provided to various departments so as the business processes can run smoothly, and production can be effective. The leaders must devise the business strategy keeping the interests of the various stakeholders in mind. The main goal is developing or promoting newer and better products and services and by discontinuing those products and services that are less profitable, the company and all the people in it can channel their resources to maximize their returns.

The Plan

Maruti will look forward to enhancing their technology and will spread awareness among people about it via various media channels and advertisements. New job descriptions will be set by the human resource team to hire high-skilled engineers who can help in building innovative technologies for Maruti. Overcoming the threats of rising fuel prices, with the innovative technology, Maruti will launch new CNG and battery-operated cars to give alternatives to its customers. Communication goals and objectives: The main goal of the communicating this plan is to maximize the sale by creating awareness among its customers about the modern technology that is going to be launched and which will prove to be the most cost-efficient for middle-class families. The company also looks forward to promoting the new products and services, as the old ones will be discarded to maximize the returns.

In order to complete your strategic plan, select the methods you will use to evaluate how your strategic goal is being met. Include specific metrics that will be used to evaluate the success of the implementation of the plan. What types of controls will you use? Provide your response in 250-500 words.