Whats at stake for the key parties

Assignment Help Case Study
Reference no: EM131433813 , Length: 4

Product Safety and Preemptive Recalls

Susan has recently been made product manager of PediaBoost, a nutritional supplement in her company's infant product line. PediaBoost has been on the market for more than two decades, is FDA approved and is considered so reliable by the parents of newborns that the PediaBoost brand name is considered as synonymous with nutritional supplements for infants. Market research has discovered that adults are now using PediaBoost as a supplement during detoxification diets/flushes that are considered part of a healthy lifestyle.

Market research presents their findings to the executive committee, and proposes a marketing blitz to effectively capture PediaBoost's use in this alternative market. The marketing strategy will involve a sticker on the product touting the health benefits of the activity and PediaBoost's relation to it. The marketing department gives a conservative projection of a 50% increase in sales of PediaBoost over the next five years. Everyone at the meeting appears to be impressed, especially since the PediaBoost production line has plenty of spare capacity. Indeed, most of the products the firm produces are in the "mature" phase of their life cycle and the firm is in increasing need of new sources of growth.

At a dinner party Susan brings up discussion of detoxifications to kick start a diet. Several guests remark that they have used PediaBoost for this activity and that several books by diet gurus mention it by name as part of a detoxification cycle that is part of a healthy lifestyle.

In browsing the web, Susan finds several yet unpublished university studies linking detoxification diets/flushes with reducing the effectiveness of flu shots for adults. Further, PediaBoost was used in many of these trials. Susan now has doubts about positioning her product for this market. She realizes that if she has access to these studies, then so does the relevant government regulating authority. She also realizes that if she suggests pulling the plug on the marketing blitz, it may derail her from the fast track to promotion. At the same time, being placed in charge of PediaBoost in the first place is already a good signal that she is moving up the corporate ladder. She considers how to make her position most effectively within the firm.

Discussion Questions
- What's at stake for the key parties, including those with whom Susan disagrees?
- What are the main arguments Susan is trying to counter? That is, what are the reasons and rationalizations you need to address?
- What levers/arguments can Susan use to influence those with whom she disagrees?
- What is Susan's most powerful and persuasive response to the reasons and rationalizations he needs to address?

Reference no: EM131433813

What legal causes of action might he bring against company

If you elect to stop doing business with Marshall, what legal causes of action might he bring against your company, what damages or remedies might he seek, and what legal de

How will various provisions of treaty hurt germanys economy

Case Study: Versailles: The Allies' "Last Horrible Triumph". According to the authors of Germany's complaint, how will various provisions of the treaty hurt Germany's economy?

How is the organization described in the case study

How is the organization described in the case study? What are its key attributes? What are its strengths and weaknesses? Organizational Modeling - Describe a current behaviora

What is saas

What are some of the challenges that Japan Post Network and its employees and customers will face as the company seeks to roll out the new applications in such a short time

Inform the president of any new internal control requirement

Advise the President of what the company is doing wrong (they are definitely doing some things poorly). Please be sure to include the internal control principle that is bein

Analysis of the investment - anthonys orchard case study

Explain how purchase of the apple press might affect the company's revenue goals. Based on this information, explain whether Anthony's Orchard should invest in the apple pre

Ethical decision

Patients will still be able to receive emergency treatment at the nearby State Hospital. Opponents argue that this will severely restrict indigent patients' access to care.

Describe a leadership style used in the case study

Describe a leadership style used in the case study and why there was a shift in leadership style throughout the case study. Explain the characteristics and decisions of manage


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd