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Compare and contrast a four Ps approach to marketing(see below) versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.
What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix' - the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references (failure to include such references will detract from your grade on the assignment), and be presented in APA Format, cited correctly. Deliverable length is a minimum of 2 pages.
Brush Robot: Benchmarking, Select 5 manufacturing companies producing products in the U.S. that can be considered "Best in Class" (these companies do not have to be in the same industry as yours.)
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Google is widely known for its workplace creativity and innovation within the technology field. Briefly describe Google, its mission, and its business model
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