What were the critical carters of starbucks'' success

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Reference no: EM1346736

Read the Harvard Business School Case 'Howard Schultz and Starbucks Coffee Company' by Nancy F. Koehn #9-801-361 Rev: September 30, 2005. Generate a PowerPoint presentation of 4 slides (with speaker notes title slide as well as reference slide) that addresses the subsequent questions-

1. In the early 1980s how did Howard Schultz opinion the possibilities for the specialty coffee market? Why did Schultz think he could effectively import the Italian coffee bar concept to the United States?

2. Was Schultz's strategy a blue ocean strategy? A red ocean strategy? Elegant on your decision.

3. What were the critical carters of Starbucks' success?

4. What is the source of Starbucks' competitive advantage? Is it maintainable? What must the company do (or not do) next to enhance or maintain its position in the market at the time the case was written?

Reference no: EM1346736

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