What was the original mission and vision of the founders

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What was the original mission and vision of the founders of Kashi? How did Kashi start out to have a social impact? Was it possible to sustain this impact when absorbed by a large conglomerate? Why or why not. Analyze what Kellogg did in response to the issues raised about Kashi’s marketing. What ethical response should Kellogg’s have taken? Was their ultimate response enough?

Reference no: EM131398248

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