What value creation strategies would you suggest

Course:- Marketing Management
Reference No.:- EM132281284

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Question: 1) What value creation strategies would you suggest forNyassa for gaining market leadership?

2) ShouldNyassa make a move on the value equivalence line (VEL), and if so what move would result in a proactive competitive price strategy?

Information related to above question is enclosed below:

Attachment:- Nyassa.rar

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