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A firm that imports "Water from Paradise," a brand of bottled water, from Tahiti to the United States has hired you to develop its marketing strategy. One liter of this bottled water costs $2. In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions: What value are you creating with this product? Which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product? Why did you select this specific strategy? Is it the most suitable one? Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Ensure correct spelling, grammar, and professional vocabulary.
Explain why do you think Starbucks has now elected to expand internationally primarily through local joint ventures, to whom it licenses its format, as opposed to a pure licensing strategy.
Does the operations strategy support the corporate strategy? Give some examples of how the operations strategy is used to support the corporate strategy including tactics used.
Does Sara Lee's portfolio exhibit good strategic fit. Illustrate what value-chain match-ups do you see. Illustrate what opportunities for skills transfer, cost sharing or brand sharing do you see.
An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trendequation and the naive approach.
Categorize different scheduling procedures for various types of service operations, such as restaurants, hospitals, and airlines. Your initial post should include explanations and examples and be 200-250 words.
How much time would you expect to wait to clear Border Control if you are the very first passenger from the 6:50am flight on the queue? Please note that the waiting time depends on your passport issue country.
You are to simulate arrivals and departures from a fictional airport with a single runway which has a capacity of handling a total 6 aircraft at once (any mix of takeoffs and landings).
Why did McDonald's start to lose its competitive advantage in the 2000's? Whatdid it do to halt the erosion in its competitive position? What does this teachyou about the sustainability of competitive advantage?
Explain the role of ethics and social responsibility in developing a strategic plan,considering stakeholder needs.
How could a marketer capitalize on a link between personaality and product preference? Do you think this type of research is a worth while investment? Explain in detail?
Being a marketing manager of a pharmaceutical company at domestic scale, list down core competencies of your firm & advice explain how will you add value to se core competencies in order to sustain for a longer period of time.
What study was credited with beginning the tradition of scientific police evaluation?
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