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MARKETING QUESTION:
French’s going up against the ketchup giant, Heinz, and another well entrenched brand in the President’s Choice ketchup. As such, French’s is facing some significant challenges as it expands into and attempts to gain significant share of the Canadian market.
Suggest a revised pricing and communications strategy that will help them to succeed in this expansion. What types of promotional campaign and packaging French may use to gain a competitive edge over Heinz or President's choice.
The freezing point of 20.024 grams of distilled water was determined by recording a thermo gram. 1.006g of an unknown, no electrolyte compound was added to the water also a second thermo gram was recorded to determine the freezing point of the sol..
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