What type of strategy do you believe dana is pursuing

Assignment Help Managerial Accounting
Reference no: EM13487327

The Dana Company manufactures a specialized piece of manufacturing equipment. Its machine has always been distinct from its competitors' machines and is considered to be superior to their products, too. However, its competitors are catching up both in terms of features and quality. Dana has refined its manufacturing to the point that it never produces defective machines, relying on well-trained workers and highly-complex manufacturing equipment. Without these workers and this equipment, Dana would have a difficult time producing its products without defects. Since a large amount of materials are wasted in production, however, one of its goals is to reduce the amount of direct materials used to produce the machines. Given the unique and specialized nature of the machines, Dana often needs to provide a significant amount of support to its customers.

a) Based on this information, what type of strategy do you believe Dana is pursuing? Be sure to back up your claim with specific evidence.

b) List and justify eight metrics (2 in each of the Balanced Scorecard perspectives) that you believe Dana should include in its Balanced Scorecard.

c) Dana calculates the following figures:

2012 operating income


2013 operating income


Growth component


Price-recovery component


Productivity component


In 2013, Dana sold more units and charged a higher price than in 2012. Dana also paid more for raw materials in 2013 than it did in 2012.

Based on this information, do you believe Dana's increase in operating income in 2013 is consistent with its goals and strategy? Be sure to justify your answer with specific information.

Reference no: EM13487327

Direct manufacturing labor rate variance

a) Calculate the following variances:             Direct manufacturing labor rate variance             Direct manufacturing labor usage variance

Determining activity based costing allocation

Allocation of support center costs is an important topic for product costing. In recent years, the issue of accurate product costing has assumed considerable importance.

Determining cost volume profit analysis

Factors which must be taken in account when making decisions regarding price, such as any change in risk involved in cost-volume-profit structure; the link between short- an

Budgeting is an unnecessary burden

Budgeting is an unnecessary burden on many managers. It takes time away from important day-to-day problems." Do you agree? Explain. Please write and a half page by making su

Managerial accounting case

ACT 6691, Managerial Accounting Case: - Read the case and analyze the information. Prepare a narrative report (or notes to the income statement) addressing why/how quantitativ

A global marketing strategy

A global marketing strategy refers to: the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countr

Calculate the break-even dollar sale volume for each project

Assuming that three units of product A are sold for every four units of product B, calculate the dollar sales volume necessary to break-even.    As part of its cost accounti

How your chosen method of calculating product cost

ACC/ACF2200 Introduction to Management Accounting Assignment. Using the detail in the case, describe how your chosen method of calculating product cost will be beneficial wit


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd