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You work for a company who creates toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, be sure to answer the following questions to determine how your company should proceed:
1. What type of primary research would you conduct?
2. Who would participate in this research?
3. What information would you seek to get from this research?
4. How could this information be used to help the company make decisions?
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