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You work for a company who creates toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, be sure to answer the following questions to determine how your company should proceed:
1. What type of primary research would you conduct?
2. Who would participate in this research?
3. What information would you seek to get from this research?
4. How could this information be used to help the company make decisions?
PERT The activity table below is for a manufacturing company. The company needs to determine the critical path, project completion time, variance of the completion time of the project, and the probabilities of completing the project in 24 or 26 days.
Consolidated Stores is undergoing a unionization campaign. Prior to the union election, management states that the union is unnecessary to protect workers. Management also provides bonuses and wage increases to the workers during this period. What ar..
Illustrate what is the proposed project review and approval process at your organization including evaluation and selection criteria and is it effective.
Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value).
This month, Alice, the branch manager of Quality Computer Sales, has heard several complaints from customers that Quality employees do not return calls. Today a good customer told Alice that "my phone calls and e-mails are returned after maybe a week..
Value Electronics has a yearly demand of 100,000 units for their tablet. The order processing cost per order is $2,000, and inventory holding cost is $80/item/year. They have opted for the reorder point system, and it has two options for transportati..
Motivation As opposed to discussing motivational theory, let’s discuss what works (or doesn’t) work in terms of motivating you personally.
List and briefly describe each of the four basic global strategies. Describe the four basic global strategies.
Systems Effects on Entrepreneurs – How do “macro systems” affect entrepreneurs, and the opportunities available to them?
Distinguish between durable and nondurable goods. Provide an example of each. How do you think the postconsumption processes may very based on this distinction?
Give two examples of unethical conduct involving product or service design and the ethical principles (see Chapter 1) that are violated.
Explore the idea of illustrate what risks might actually be present also are being ignored without an assessment. Also, if risks are unidentified, explain how are they automatically handled.
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