What type of culture is desired by tim brown

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Case Analysis

Read the Chapter 8 Management in Action case study "IDEO's Culture Reinforces Helping Behavior" on pp.257-258.

Then analyze and answer each of the questions in the case study. It is not necessary for you to type the question itself, but you should number your answers to correspond to the question you are answering. Your assignment should be 3-4 pages long (excluding cover page, attachments, etc.), double-spaced, using 12-point font and 1-inch margins.

Keep in mind that, while there are no "absolutely correct" answers for these questions, this is not an opportunity for opinion alone. Grading will reflect your reasoning and critical thinking skills, your ability to integrate what you have assimilated from material presented in the textbook and other learning materials, the clarity of your response and its appearance.

Please remember that, if your paper integrates information from published sources and/or you build on the work of others, you must be careful not to plagiarize. You can find information about plagiarism at the Plagiarism.org website; a link to this website has been provided under the "Resources" tab in the main menu of the course.


1. Using the competing values framework as a point of reference, how would you describe the current organizational culture at IDEO? Provide examples to support your conclusions.

2. What type of culture is desired by Tim Brown to meet his goals? Does the company have this type of culture? Discuss.

3. Which of the 12 ways to embed organizational culture has IDEO used to create its current culture? Provide examples to support your conclusions.

4. Does Tim Brown want to create more of a mechanistic or organic organization? Explain the rationale for his preference.

5. What is the most important lesson from this case? Discuss.

Reference no: EM131041939

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