What target market approach does dell use

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Reference no: EM132186948

Visit the Dell website and answer the following questions:

What target market approach does Dell use?

Who is Dell’s target market? (Be specific. Give demographic characteristics, lifestyle characteristics, etc.)

What segmentation basis does Dell use? (Demographic, psychographic, etc.)

What seems to be the overall promotion strategy for Dell? (Be specific and discuss all four aspects of the promotion mix.)

Reference no: EM132186948

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