What supply chain would be suitable for a functional product

Assignment Help Supply Chain Management
Reference no: EM13227396

Question

a. Give two examples each of a functional product and an innovative product.

b. Characterize functional/innovative products by choosing the appropriate adjective from the last column.

Product Characteristic

Functional Product

Innovative Product

Choose From

Lifecycle length

 

 

 

Long/Short

 

Contribution margin

 

 

 

High/Low

 

Product variety

 

 

 

Lot/Little

 

Forecast errors

 

 

 

Large/Small

Stockout rates

 

 

 

High/Low

Forced end-of-season markdowns

 

 

 

Frequent/Rare

Order lead time

 

 

 

Long/Short

c. It is claimed that a supply chain has two functions: a physical function, and a market mediation function.  Explain what these terms mean.

d. Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains.  What type of supply chain would be suitable for a functional product? Why?

Reference no: EM13227396

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