What strategic role did design play at gillette

Assignment Help Marketing Management

Reference no: EM13862921 , Length: 400-500 Words

Based on what you see in this case, what strategic role did design play at Gillette? What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology? Also, comment on the aggressive marketing and rollout plans used by Gillette to support their product launches. Would you recommend they take it slower? What are the pros and cons?

Reference no: EM13862921

Questions Cloud

The latest trends in the internet and computing : How are some of the latest trends in the Internet and computing, such as social networking, likely to change the future business models of these and other companies? View at least one of the resource videos and consider how marketing is likely to cha..

Evaluate different types of financing available : Evaluate different types of financing available in the marketplace and the related impact on firm value.

Financial information to management to facilitate decision : Accounting is a service activity. Its function is to provide quantitative financial information that is intended to be useful in making economic decisions about and for companies - Explain by what authority and/or on what basis each item listed ca..

Describe what kind of source the book of curiosities is : describe what kind of source The Book of Curiosities is. Then, pick one of the subjects of the book (the kind of science its author discusses, one of the maps, the author's background etc), and discuss what this tells us about the Persian empire ..

What strategic role did design play at gillette : Based on what you see in this case, what strategic role did design play at Gillette? What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology? Al..

Develop effective talent management strategies to recruit : Develop effective talent management strategies to recruit and select employees

What is maximum price you should be willing to pay for bond : If you require an 11% nominal yield to maturity on this investment, what is the maximum price you should be willing to pay for the bond?

An indirect or direct distribution approach : Does this company use an indirect or direct distribution approach? Or both? Do you personally buy the product directly from the company, or from a retailer? Find out as much as you can about what kind of intermediaries this company uses

Successful marketing decisions require extensive information : Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make dec..

User Account

All Pages