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1. With what strategic issues should Uber management be most concerned in 2016? What are the 4-5 issues that offer the greatest opportunities or that present the greatest threats to its well-being?
2. Consumers have many factors to consider when making the decision to purchase a product or service. What factors do companies need to be aware of, and how should they try to overcome the factors, ultimately resulting in the sale of an item or service.
Please include an example of a time where you were considering a major purchase. What factors played a role in your decision?
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