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This assignment draws entirely on the HBS Case Le Petit Chef.
1. What should Brigitte propose? Specifically, which projects should she fund and why? Howshould she handle the executive meeting?
2. How would you change the portfolio process at Le Petit Chef?
Using the text and additional resources, compare and contrast traditional and alternative means of marketing. Provide 2 specific examples of traditional media channels and 2
This week's reading assignment focuses on diversification and the multibusiness company. Locate an appropriate article that is related to this week's reading assignment. Pro
Many firms use automated marketing performance systems. Describe the value of deploying a marketing performance system. What are some of the key marketing metrics applied?
In your own words, define organizational strategy. Explain the relationship between a business's organizational strategy and its projects. Based on your budding understandin
A code of business ethics is essential. It provides the company and the individual with a standard set expectation. It explains what is important to the company, what values
Assume you are an entrepreneur and that your business has only one customer, the federal government. What are the various types of business risks to which your firm is expos
On the eve of leaving her alma mater, Stacy Engineer remembers the encouraging words of the commencement speaker. "Graduation is the happy beginning of an exciting life ahea
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