What role does the topic show on consumer behaviour

Assignment Help Business Management
Reference no: EM136020

Based on all the chapters in the course text select an advertising topic for the final paper from the suggested list below or choose your own advertising topic (be sure as well as obtain instructor approval). Use the APA writing style (6th edition) also a minimum of six sources, five of which should be from the Ashford University Library to construct an eight-to-ten page paper based on the following questions/issues-

Define as well as describe the advertising topic.

Define its effect on the advertising industry.

How might this advertising topic assistance managers in using the advertising campaign to achieve business objectives?

What role does the topic show on consumer behaviour?

Examine how this advertising topic is implemented in a specific organization, selected from an article retrieved in the Ashford Online Library.

Suggested Advertising Topics:

Advertising in the 21st century

Ethical and Social responsibility in advertising

Advertising to children

Public service announcements

Media planning and buying

Advertising media (radio, television, print, digital)

Writing the Final Paper

The Final Paper:

Must be eight to ten double-spaced pages in length, as well as formatted according to APA style as drawn in the Ashford Writing Center.

Must comprise a title page with the following:

a. Title of paper

b. Student's name

c. Course name and number

d. Instructor's name

e. Date submitted

Must initiate with an introductory paragraph that has a succinct thesis statement.

Must address the theme of the paper with critical thought.

Must end with a supposition that reaffirms your thesis.

Must utilize at least six scholarly sources including a minimum of five from the Ashford Online Library.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must comprise a separate reference page formatted according to APA style as outlined in the Ashford Writing Center.

Cautiously review the Grading Rubric for the criteria that will be used to calculate your assignment.

Reference no: EM136020

Questions Cloud

Identify issues related to global economic stability : Identify the three most significant issues related to global economic stability over the next 20 years. Be sure to deliberate the sample surveyed to provide the appropriate frame of reference for discussion.
Organizational politics use your power appropriately : From the e-Activity study the company you investigated and your results from the self-assessment. Propose ways to confirm that you use your power appropriately and effectively.
Describe the benefits of the project : Describe the benefits of the project which include tangible and intangible benefits. Completely justify a recommendation with a compelling proposal that aligns to the business goals.
What are techniques for cohesive and high-performing team : Since the success of a project rests largely on the performance of the team, what are some techniques a project manager can employ to foster a group of individuals in becoming a cohesive and high-performing team
What role does the topic show on consumer behaviour : What role does the topic show on consumer behaviour.Examine how this advertising topic is implemented in a specific organization, selected from an article retrieved in the Ashford Online Library.
Transaction-oriented approach : BM Connect has as well enhanced its sales and marketing efforts to retain its position as the market leader. Which of the following statements, if true, would designate that ABM Connect adopts the transaction-oriented approach
Deliberate the layout and design configuration of a building : Deliberate the layout and design configuration of a building you would like to use to house your business, including how you would comply with the Americans with Disabilities Act.
What decision making criteria were ultimately used : What decision making criteria were ultimately used. What steps were taken to identify the values and rights of stakeholders? How were policy and legal requirements recognized
Opportunities as well as challenges ahead for us businesses : How will this development change the global business environment as well as practice, as well as technologies and products/services offered. What are the opportunities as well as challenges ahead for US businesses.

Reviews

Write a Review

 

Business Management Questions & Answers

  Maturing industry situations

emerging industries, turbulent environments, maturing industry situations

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Discuss the five purposes of the implementation step

Discuss the five purposes of the implementation step

  What rules will develop for supervisors

What rules will you develop for supervisors to successfully respond to employee questions about unionization? What can your supervisors say or else do that is legally permissible in this situation

  Situational and contingency theories

Clearly explain Robert Nardelli's leadership style in terms of Leadership Theory, incorporating the following theories within your paper ?Trait Theory ?Behavioral Theory ?Situational and Contingency Theories

  Calculate seasonal factors

Calculate seasonal factors Calculate seasonally-adjusted forecasts Specified Excel's multiple regression output, estimate Y

  Describe how welfare creates work disincentives

Describe how welfare creates work disincentives. Education is habitually used as an example of a positive externality. Are the external welfares greater for elementary, secondary or college education? Explain.

  Calculate the standard cost of the ingredients for wine

Hank approximations that 4% of the grape concentrate is wasted 10% of the sugar is lost, and 25% of the lemons cannot be used. Calculate the standard cost of the ingredients for one gallon of wine

  Hardball for women - the loyalty game

Hardball for Women, contains many useful tips that women need to know in order to navigate corporate culture. The following list of chapters has one or more discussion questions/exercises

  Describe the flow of information in your company

Write a 700- to 1,050-word journal entry in the narrative style. Refer to this week's readings to inform your responses. Describe the flow of information in your company. In your journal, discuss the following

  Organisational performance

managerial leadership behaviour, importance of organisational culture for effectual organisational performance, formal and the informal organisation, motivation for staff to work well

  Why education is important in social sustainability

Why education is important in Social Sustainability

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd