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Question: 1. What role do social capital and influence play in online communities?
2. Where does social media marketing planning fit into an organization's overall planning framework?
3. What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transition phase and eventually move into the strategic phase?
4. What are the steps in social media marketing strategic planning?
5. What forms of paid media can be used in social communities? Why is paid media important to social media marketers?
6. What is the role of social publishing in social media marketing? How do social media marketers utilize search engine optimization and social media optimization to meet marketing objectives?
7. How can social content be promoted? What role do social news and social bookmarking sites play in content promotion?
Purpose: Petronas is featured in the opening chapter case as a firm that engages in excellent strategic planning, despite being hurt recently by falling oil.
1.develop your companyrsquos mission statement and company introduction.2.develop the companyrsquos branding pricing
Discuss some of the differences between the legal environment of a country that embraces common law and one that observes civil law.
'Volkswagen's Hedging Strategy'- Why do you think management at Volkswagen decided to hedge only 30% of the automaker's foreign currency exposure in 2003?
The impact of technology on customers in regard to the following: How the company introduced the new product to customers
Would Large Companies Establish Integrated Relationships with Small Suppliers
Determine the graphical display tool that you would use to present the results of the DOE that you conducted in Question 1. Provide rationale for your response.
1. which of the following is not a part of a firms external environment?anbspnbspnbsp intellectual
A brief description of the product for which you are creating the advertising message, including the target market.
Using Template A, construct a table that describes the various characteristics of each market structure. Identify a firm for each of these market structures and explain why each firm belongs in the market structure identified.
What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service? Present your findings to the class
Brand over Pricing: This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed
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