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What psychographic factors should be considered in marketing

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Reference no: EM13841951

Create an 10- to 12-slide Microsoft PowerPoint presentation, with notes, for the VP of marketing in which you address the following:   Netflix or Galaxy Note 4

 

  • What demographic factors should be considered in a marketing analysis? How should they be used? 
  • What psychographic factors should be considered in a marketing analysis? How should they be used? 
  • How do you account for attitudinal factors in marketing this product? What do you look for? How can your marketing choices affect your consumer attitudes? 
  • Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business? 
  • Cite the assigned readings and at least one outside reference.

Reference no: EM13841951

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