What promotional activities compel me to buy the product

Assignment Help Other Subject
Reference no: EM132185011

Question: Scenario: You are sitting in your home and you pick up a package of Oreos (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

• What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)

• How do marketers strategically plan to market these products to me?

• Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?

• How does this product get from the manufacturer to the place I can buy it?

• What promotional activities compel me to buy this product?

• What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?

• What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer?

Reference no: EM132185011

What wage would a monopoly union demand from the firm

What wage would a monopoly union demand from the firm? How many workers will be employed under this monopoly union contract? Illustrate and briefly explain a possible Pareto i

Emergence of western civilization

To what extent did the emergence of Western Civilization, especially the work of Classical and Arab scholars (scientists), influence the development of Geography? ( answer

Do you think you can prepare the presentation for the team

"We should put together a PowerPoint presentation of 10-15 slides with title and reference slides," says Sara. "We should include speaker notes of about 800-1,200 words, as

Requires a moderate level of physical ability

Select a job that requires a moderate level of physical ability, such as security staff, office delivery personnel, door-to-door salespersons, retail salesperson, or nurses

Discuss about the worldview concern

What are two core worldview concerns/questions that every worldview seeks to answer?What particular ethical questions beg to be asked and answered, based on the responses to t

Discuss the impact on american culture

Consider the term "The Greying of America." Define the term and discuss the impact on American culture. Then, look at how an older population will impact the United States

Critically evaluate barney(1991) vrin framework

Critically evaluate Barney's (1991) VRIN framework and, drawing on the Wal-Mart case study, evaluate which competences are most likely to generate sustainable competitive ad

What is the pooled variance estimate

Marks: 2 A physical therapist is interested in whether people with different bone structures will be affected differently by her new therapy program. She randomly chooses tw

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd