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Explain a macroenvironments trend and the reasoning for the effect it will have on marketing. Specifically, what products or types of products will be affected by the trend? Does the trend provide an opportunity or does the trend likely to pose a threat?
Identify a product now offered directly over the internet that used to be available only through a separate retailer. (Indicate the website where you found this product.)
Evaluate target customer segments and positioning products within these segments. Examine the marketing science of customer behavior and products in the marketing exchange p
Make sure to include the rationale for the survey categories scores that were significantly high and low, incorporating details and/or examples. Also explain how to integrat
Write 400 words or more about your favorite marketing ad. Mix in what we have discussed up to this point in the class. Who is their PPC? Where is the product/service on th
Explain how technology has advanced each of their businesses, leading to growth. Utilize your research and identify the methods these innovators or leaders are using to commu
Some marketing experts stress the societal marketing concept, the view that an organization should discover and satisfy the needs of its consumers in a way that also provi
Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of
Discuss the role of relationship marketing and strategic alliances in business marketing. - Why is relationship or personal selling the best way to promote in business marketi
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