What problems were Scotts Miracle-Gro facing
Course:- Case Study
Reference No.:- EM132161256

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Case Study

Case Study -

AI-based software is getting smarter at analyzing qualitative data, words, phrases, and understanding the relationship among these words. These programs are able to analyze data generated though focus groups, surveys, online forums, call centers, help desks, and social media, and are able to generate new insights. Such new insights could help businesses offer better customer service and products and services that are more appealing to their customers.

Scotts Miracle-Gro, a major provider of lawn, garden, and outdoor-living products and services, recently noticed that a large number of customers were canceling lawn-fertilizer service. Not knowing what was causing the problem, the company conducted a survey and asked customers to rank their satisfaction with the company offerings and other feedback.

Using an AI-based software called Luminoso (www.luminoso.com), Scotts analyzed the data, which yielded some interesting results. The reason customers were canceling the service was because they expected better customer service from the company. Although the words "customer service" were not cited specifically in the survey, the software was able to associate words such as "listen" or "not responsive" in order to come up with the finding. According to David Erdman, a senior analyst at Scotts, the company is now examining its customer service in order to make improvements.

Luminoso performs its analyses by accessing a large database that stores common sense knowledge and relationships (such as "if you drop a ball, it will fall") that help understand how words and phrases relate to each other

Q1: What problems were Scotts Miracle-Gro facing?

Q2: Which software was used to analyze data collected by Scotts?

Q3: How does a software tool such as Luminoso analyze data? (Use information or examples from the text to support your answer)

Q4: What are some strategic applications of software tool such as Luminoso?

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Case Study) Materials
List and briefly explain three specific quantifiable (measurable) business benefits that Virginia Bikes would get from using a cloud-based Software-as-a-Service (SaaS) solut
Design and implement the new intranet capabilities in-house, using mostly existing hardware and software. Purchase access to specialized software to support this new capabilit
Prepare a stakeholder analysis for this project, using the template provided in Appendices and example in core text as guides. Be creative in making up information about stake
Identify all the internal and external customers. How do you define quality from the multiple perspectives/roles? Express your answer in the form a table (row= customer, co
Your project brief has been accepted by Senior Management and a design project has been formally commenced. You have been appointed as both Project Manager and Chief Designe
Review Case Study in your Managing in the Public Sector text. If you were in Christie's position, what would you do? Be as detailed as possible. Explain your decision. Do you
Should Disney look for more partners like Kroger's? If so, when? How should Disney manage the risks identified at the end of the case? Are there any other risks associated wit
Would you use the OrderAhead app? If so, would it make you more likely to visit these companies? Would you be more likely to spend more? What does the term "latent demand" me