What positioning do you recommend yue sai have in china

Assignment Help Marketing Management
Reference no: EM131421311

Prepare a marketing plan to turn around Yue Sai. In your marketing plan, please answer the following questions:

1. What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits? Who should be Yue Sai's targeted customers?

2. Should Yue Sai be an independent brand, or should it be linked in any way to Loreal brand? Why?

3. How will you choose the price, promotion (objectives, message, mix of promotion methods), product (formulation and packaging), and distribution that will allow Yue Sai to reach both short-term and long-term goals?


Attachment:- loreal - case_study.rar

Reference no: EM131421311

Questions Cloud

Difference between the actual static friction force : What is the difference between the actual static friction force and the maximum static friction force. Like if you increase an angle downwards the max static friction increases but the actual static friction decreases. Can someone please explain t..
Force of air resistance on the feather : A 4.2 gram feather falls with a constant speed of 1.2 m/s What is the force of air resistance on the feather?
Front of a lens of focal length : An object is placed 25 cm in front of a lens of focal length 20 cm. 60 cm past the first lens is a second lens of focal length 25 cm. How far past the 25 cm lens does the final image form?
Describe diversion and probation and what they involve : you will be asked to put yourself in the role of an investigative reporter for a nationally published magazine. Crime rates in the United States are a hot topic recently, and your magazine has assigned you to be the lead reporter for a report on p..
What positioning do you recommend yue sai have in china : 1. What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits? Who should be Yue Sai's targeted customers?
Compute nike''s conservatism ratio over the last three years : Briefly describe the five largest accrued liabilities, and the basic form of the entry lending to their recognition on the balance sheet.
Create an online questionnaire using your account : Create an online questionnaire using your account on SurveyMonkey or QuestionPro, depending on which one you selected during the Week 5 activity. Insert the six (6) questions already provided in Activity 7.2 in your questionnaire. You may add addi..
Mortgage securitization : Critics have suggested that the complexity inherent in securitization can limit investors' ability to monitor risk. Evaluate the merits of this criticism, indicating your agreement or disagreement with the criticism. Provide support for your posit..
Draw a t-account for the extended warranty liability : Draw a T-account for the extended warranty liability, record the activity disclosed above in that account, and explain how the entries represent an application of the matching principle.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Create a product launch plan for domestic market

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international)

  Explain effective advertising medium for a company

Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium

  What is competition like in the luxury goods industry

What is competition like in the luxury goods industry? What competitive forces seem to have the greatest effect on industry attractiveness?

  What the differences between tangible and intangible product

What is a good? What are the differences between tangible and intangible products? What is the difference between the core product, the actual product, and the augmented product

  Impact of branding in sales or organisation development

Assessment requires the preparation of a full project proposal that should contain: a statement of the problem, research aim and objectives, justification, My topic is Impact of branding in sales or organisation development

  Analyze the process for selecting the correct medianbsp

selecting mediaanalyze the process for selecting the correct media.nbsp what factors must be considered?nbsp select an

  Describe what is meant by ldquohuman capital metricsrdquo

question 1 what is the significance of the lilly ledbetter fair pay act of 2009?question 2 interviewing can be

  Balanced scorecard for red lobster

Balanced Scorecard for Red Lobster

  Analysis of integrated marketing campaign in global context

Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the integrated marketing campaign in the global context

  Executive of a marketing department

Over the quarter you have been working as an executive of a marketing department and asked to explore strategies to enter the PC market. You have worked hard on entering the PC market and you want your company to support your efforts and your mar..

  Develop the product or service you intend to sell

Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 - Persuasive Message Using AIDA model.

  Which of the following describes a reason why integrated

which of the following describes a reason why integrated marketing communications have not been the norm in many

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd