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Does a company's leadership have a responsibility to continue to build product sales and profits (and shareholder value) while seeking conclusive research results whether or not a product is indeed harmful? Cite specific examples of companies that have been identified as putting their financial needs ahead of the consumers well being.
Industries often mentioned include the tobacco and pharmaceutical industries. It is widely known that smoking is harmful to your health, yet cigarette companies continue to promote and consumers continue to buy. To get new customers, cigarette companies have introduced small flavored cigars, which have fewer restrictions than cigarettes. Of special interest also is the notion that Camel focuses its advertising on teenagers (think Joe Camel).
Pharmaceutical companies also have come under fire for advertising directly to consumers, urging them to ask their doctor for the drug being promoted. The drug companies also have been accused of catering to the docs at “user conferences” held at “high-end” golf resorts.
What other examples can you recognize in the marketplace? BE SURE your discussion includes references to the appropriate marketing principles.
Do you think technology will eventually enable top managers to do their jobs with little face-to-face communication? Give examples.
Zipco is in serious negotiations to purchase a chunking machine that will enable them to perform their own chunking at $1.25 per unit. They currently have their chunking outsourced at a cost of $1.75 per unit and a fixed cost of $45,000. Their market..
Ability to analyze and solve problems utilizing independent judgment, including the ability to modify standard practices and adapt computer systems to solve a variety of software problems and meet specialized requirements
Describe the logistics value proposition with specificity regarding customer relationships and cost.
Draw a stock control card and discuss the completion process
What are the important components of an innovative organization. What is the role of leadership in innovation How would one change the creative climate in an organization. How does one measure innovation
1. High pressure for local adaptation combined with high pressure for lower costs would suggest what type of international strategy?
Illustrate what additional hardware might they need for storage also processing. Illustrate what techniques or software might they use to make their research more efficient also lower costs.
Which of the following would violate the Double Jeopardy Clause?
Discuss the market and manufacturing requirements that make it appropriate to use MRP and Just-in-Time.
Benchmarking is a widely used tool to tap into the "voice of the market." From this week's readings, as well as from any relevant experience you may have, what are some of the pitfalls organizations should avoid when benchmarking? How can organizatio..
Several national labor policies were created with the establishment of unions. Discuss the impact of the Norris-LaGuardia Act, The Wagner Act, Executive Order 10988, Women’s Trade Union League, and Fair Labor Standards Act. What circumstances prompte..
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