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Factors that influence consumer decisions are numerous and complex. in this module we have looked at some of these factors, along with how they may change between different situations. Develop a main response, in which you address the following:
Think about the decision factors involved when a consumer makes choices. Do these factors change depending upon the cost of a product or service? Why or why not? How?
What other characteristics affect the decision factors? How? Why?
Provide an example or two to strengthen your comments.
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