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Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:
What marketing concepts and tools did the campaign utilize?
What marketing concepts and tools were overlooked or not used?
How was integration important to the campaign?
What do you think makes the campaign successful or unsuccessful?
What recommendations would you make to improve this marketing campaign?
What information does this marketing campaign give you about overall marketing management at this organization?
Explain about Supply Chain Resource Management and recommendations by analyzing the pros and cons of comparable software systems
Article - MANAGING GLOBAL RISK TO SEIZE COMPETITIVE ADVANTAGE, (http://iveybusinessjournal.com/publication/managing-global-risk-to-seize-competitive-advantage/
Discuss the four barriers to information visibility and transparency. If you were designing a new supply chain, how would you prevent each of these barriers occurring
Product Life Cycle
Explain E-commerce & Marketing- Place component/ B2B vs. B2C and what are the differences in marketing to a business as opposed to a consumer
Locate three specific case examples for unethical incidences dealing with contracts. What is the misconduct surrounding the unethical incidences in the contracts
Using the country and product above, you want to convince your management team of the opportunities of exporting the product to this country. Evaluate what you have learned about the market
current issues in marketing and brand managementno organisation product or brand exists in a vacuum so it is important
Explain Newly appointed President of the local Chamber of Commerce and to give business leaders an idea of what the economy may look like based on recent history and expected future conditions
What were the risks faced by Engro after the fire had left its head office in ruins? Evaluate the overall plan and implementation
A description of blue ocean strategy and its importance, A product or service that might be considered a blue ocean move and why
sometimes brands need to be repositioned in the marketplace for a variety of reasons from gaining new market share to
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