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Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past. The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or large television. .The second is an everyday purchase: milk, toilet paper, diapers, etc. What aspect of each marketing communication spoke to you? How does the product type influence what marketing communication mix the company will use? Do you believe these companies used the best promotional tool? If yes, explain why. If not, share what promotional tool you feel would be better and why.
What kind of data is appropriate for smoothing methods (like mov ave/wtd mov ave/expo smoothing)? What kind of data is appropriate for trend projection? For regression? Give an example of the type of data for one of the three methods.
If you had been IS head at NIBCO, illustrate what approach would you have recommended also explain why.
The unit introduction and textbook reading address corporate universities and name a few of the organizations that have developed their own universities.
Describe the most important benefits, costs, and risks of outsourcing.
Discuss the building blocks of competitive advantage and the role a manager should play in achieving this advantage.
When is the implementation of a personal Balanced Scorecard completed?
Statistics show that a taxpayer in the "sometimes" category evades taxes on about $5000 per tax return and that one in the "always" category does it for about $12000
A chemical firm produces sodium bisulfate in 100-pound bags. Demand for this product is 20 tons per day. The capacity for producing the product is 50 tons per day.
Do you think a similar strategy with a viral marketing campaign on the internet would appeal to the target market for diet coke plus?
His office does not have a pamphlet to give to patients. Illustrate what kind of information should go onto the pamphlet when he assigns it to one of the MA's in the office.
How are assertiveness and cooperativeness related to each of the five basic direct conflict management approaches?
Your in charge of a project at the local community center. The center needs to remodel one of the room in time for the start of a new program. Delays in the project mean that the center must rent other space at nearby church at additional cost.
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