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What makes a branding initiative or program successful

Assignment Help Marketing Management
Reference no: EM13929625

Prompt: What is the role of branding in today's marketing communications?

Some question to consider as you address the prompt:

How does a brand add value to an organization's communications process?

What makes a branding initiative/program successful?

How does an organization's branding efforts go awry?

What will be the future of branding?

Reference no: EM13929625

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