What kind of proactive issues management could company have

Assignment Help Marketing Management
Reference no: EM131029341

Topic: Activists and their targets

For this assignment, pick a for-profit company that recently has been publicly target by activist (i.e. you find news coverage or other evidence, such as the activist group's website, that a specific activist group has been publicly criticizing this company).

In a paper of no more than three double-spaced pages

• Give the name of the company and a paragraph on the business it's in and a little bit of history about the company

• Give the name of the activist group and the issue the group has addressed publicly with the company you've selected

• What has been the company's response to the pressure from the activist group? Which of the four models of communication is the company using ?( press agentry, public information, two-way asymmetrical or two-way symmetrical)

• Based on your readings in the CSR text and our class discussion/lectures, whose side, as an ethical and transparent communicator, do you find to be more compelling? Why?

• If you were in charge of CSR and corporate communications for this company, what would you recommend the company do, at this particular moment in time, to address the issues raised by the activists. Remember, great corporate communication counselors not only recommend what the company should say, but also what it should do.

• What kind of proactive issues management could the company have done to ward off this activism/address the activists' concerns.

Reference no: EM131029341

Questions Cloud

Delphi technique different than the nominal group technique : How is the Delphi technique different than the nominal group technique or the brainstorming? technique?
Advertising and use of social media for tourism marketing : Write an essay on "Advertising and use of social media for tourism marketing" Your essay must be 2500-3000 words length and it must be well cited in end of the report
The scope of corporate governance : An important issue within the scope of corporate governance is whether a company should disclose the health problems of its CEO and how much information should be disclosed. The sensitivity of this issue is exemplified at Apple Inc., where CEO Steve ..
Transportation security risks : What steps is the U.S. government taking to reduce transportation security risks related to global trade?
What kind of proactive issues management could company have : What kind of proactive issues management could the company have done to ward off this activism/address the activists' concerns
Addressing transportation security risks : Describe the challenges that governments and organizations face when addressing transportation security risks?
The skills of leaders and managers : Write a 1-page analysis of a case of the following that you choose  ( Googel, Microsoft, Macdonads, CocaCola ) taking about the skills of leaders and managers.
How the promotional mix is being used : How are the 4 P's of the marketing mix being used to showcase this product? Do you agree with how the promotional mix is being used to introduce this product to the target market
Create a privacy and piracy : Create a "privacy and piracy" fund to help state and local law enforcement fight privacy and intellectual property violations. The rest of the money will go to damages and to pay for the investigation.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Prepare a memo to tommy outlining the possible offers

Prepare a memo to Tommy outlining the possible offers he might make to the restau- rant owner, and recommend which offer he should make.

  Developed marketing plan for a new sports drink

Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours

  Explain marketing and the managerial process

Explain Marketing and The managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives

  Explain the five categories of primary revenue models

Explain the five categories of primary revenue models and explain why the selected company fits the category in which you placed it

  Critique how well the organization adapts to change

Critique how well the organization adapts to change

  Analysis of the companys marketing mix

Use Marketing's 4 P's (Product, Place, Price and Promotion) to analyze that company's marketing mix. Analysis of the company's marketing mix

  Marketing plandevelop a marketing plan for a new specialty

marketing plandevelop a marketing plan for a new specialty bariatric facility that will operate in the orlando

  Sep-incorporated in the laws

SEP - incorporated in the laws of the State of Delaware, USA, business in Seattle, Washington, USA, a manufacturer of small engine parts used in a variety of gasoline combustion engines. SEPE is wholly-owned by SEP incorporated in the laws of the ..

  Explain human resource management- the changing role of hr

Explain Human Resource Management- The Changing Role of HR and prepare a paper describing the changing role of Human Resource (HR) management in response to trends in globalization

  Write a paper on a company-pepsi

Write a white paper on a company (Pepsi) and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market

  How freitag developed brand that appeals to a global market

Explore the website and describe the competitive advantage that this business is based on. How has Freitag developed a brand that appeals to a global market? Would you buy these products?

  Prepare a marketing plan for htc unveils premium

Prepare a marketing plan for HTC unveils premium One M9 Smartphone in 400 words count

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd