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Read Case 1 - Big Bottom Market on page 831 of the textbook. Answer the given questions:
1. Develop a one page marketing strategy for Big Bottom Market.
2. Include in the marketing strategy which social media tools the owners should use. How, specifically, should they put them to work?
3. Detail the promotion, publicity, personal selling, and advertising that Big Bottom Market could utilize for their marketing plan.
4. If the managers decide to create a new marketing campaign, what should be its unique selling proposition (USP)? What key points should the campaign emphasize?
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write a 2 page paper stating your usp ndash unique selling proposition. explain market segmentation pricing or anything
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questionat its worst the organizational brand is a name and a logo that is inconsistently applied to an unrelated set
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What brands will carry the growth going forward? What are some examples of brands that P&G expects to sell? What are the benefits long term to the business regarding the current brand restructuring?
Is it possible that major corporations that are advertising on piracy sites may not be aware of the actions of their advertising agencies or other third parties placing the ads? Does this in any way negate their responsibility?
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