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What key messages do you want to communicate
Course:- Other Subject
Reference No.:- EM13865670




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Question:

Our responsibility as leaders includes advocacy for our organizations. To advocate effectively, we need to demonstrate and effectively communicate that a difference has been made-that we have closed a learning gap or benefited from an opportunity.

In this assignment, you will be asked to design a plan for communicating positive changes within your organization.

In your design document, answer the following questions:

- Who are your stakeholders, and what are their expectations of your organization?

- What key messages do you want to communicate?

- What objective measures will you collect to demonstrate change, and what tools will you use for collecting this data?

- What media, methods, and materials will you use to advocate for your organization?

- What is your annual communication timeline?

Answered:-

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INTRODUCTION 3
ABC CONSULTANCY 4
STAKEHOLDERS 4
CLIENTS 4
EMPLOYEES 4
SHAREHOLDERS 5
OWNERS 5
PLAN/DESIGN FOR IMPLEMENTING A CHANGE 5
KEY MESSAGES TO BE COMMUNICATED 5
PROBLEM WITH THE OLD WAYS OF WORKING 6
WHY A CHANGE IS REQUIRED 6
THE CHANGE 6
BENEFITS AND RISKS 6
SUCCESS OF THE PLAN 7
TOOLS/METHODS USED TO COMMUNICATE A CHANGE PLAN 7
- OFFICE NOTICE BOARDS 8
- REGULAR MEETINGS 8
- CIRCULARS, WEEKLY AND E-MAILS 8
- SOCIAL APPLICATION GROUPS 8
ADVOCATING FOR THE ORGANISATION 9
ANNUAL COMMUNICATION TIMELINE 9
REFERENCES 10

Organisation can be defined as a group of people that come together to achieve common goals. Usually the term is used with business i.e. business organisation, which means a group of people that come together to achieve commercial goals by providing products or services to customers. some business organisations are formed with a motive of earning profits by fulfilling the demands of the customers (also known as for-profit business organisations) and some organisations are formed with a motive to serve the general public (also known as not-for-profit organisations).

Organisational change is a method through which organisations implement changes in their organisation i.e. bringing a change in the work operations of the business from older practices to new practices with a motive of dealing with the market competition or to gain a competitive advantage in the market. Organisational change has become the talk of the present day world as it comes along with the concept of establishing a learning culture in the organisation. Bringing changes into the organisation are proven to be a difficult task for the management because there is always some or more resistance provided by the stakeholders to the new changes that are introduced into the pre-existing routines or working methods of the organisation. Therefore, it is important that the management is completely aware of the potential and demands of the stakeholders so that they can accordingly work to bring the required changes in the organisation.

For this purpose, it falls upon the leaders of the organisation to effectively communicate with the shareholders, so that the demands and expectations of the management as well as of the stakeholder are clearly understood and a positive change can be brought into the organisation without any kind of resistance or disturbances. Famous companies throughout the world, have adopted communication policies and techniques so that there is an effective lower-to-higher and higher-to-lower communication system which can help in developing the organisation and achieving success.




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