What is your pricing strategy-penetration

Assignment Help Marketing Management
Reference no: EM13900019 , Length: 1200 Words

Marketing Plan

Develop a preliminary/basic marketing plan for SolarCity.

The following elements must be included in your paper.

1. Executive Summary/Abstract
a. Summarize plan in a few paragraphs
b. Include positioning statement (For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe].)

2. Overview of company
a. Mission statement - Use company's mission statement
b. Product/service description
c. Competitors
d. SWOT Analysis

3. Market Segment
a. Identify the primary and secondary target markets.
b. Provide rationale for selection

4. 4 Ps, Branding strategy
a. Clearly identify product and/or service
b. Price strategy
i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc.
ii. Rationale for your selected strategy.
1. Fixed/variable costs
2. Competition
3. Target group and willingness to pay
iii. Selected strategy's relationship to market positioning.
c. Place (Distribution) Plan
i. What is your strategy in determining how and where the consumer buys your
product/service?
d. Advertising and Sales Promotion Plan
i. How are you going to reach your target market?
ii. Advertising
iii. Which media will be most effective?
iv. Will you use social media?
v. What types of sales promotion strategies will you employ?
1. Free samples, coupons, product demonstrations, etc.
e. Develop a branding strategy that covers brand name, logo, and slogan.

Verified Expert

Reference no: EM13900019

Explain website strategy - marketing mix of apple

Explain Website Strategy - Marketing Mix of Apple and In terms of Apple, discuss its strategy in relation to each factor of the marketing mix by using its website for evaluati

Create a marketing plan for mcdonald mccafe drinks

Create a marketing plan for McDonald's McCafe drinks which i need information on advertising, Plubic Relations, The methods you use will measure the success of your plan

What effect does smashburgers premium price have

What effect does Smashburgers premium price have on consumer perceptions? Haw did a restaurant with a premium-priced product and Mile track record take off during a recessio

Develop a digital marketing plan

Develop a Digital marketing plan so that the existing customer experience could be improved to attract new customers as well as to drive customer loyalty among existing cust

Expain the motivations of unilever in acquiring inmarko

Expain the motivations of Unilever in acquiring Inmarko. Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in

Where is it in the positioning matrix

Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ lo

How the marketing plan is helpful to the organization

This project, you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is help

Primary challenges in improving operating processes

What are the primary challenges in improving operating processes in a health care environment and what is a care path? What are its specific features? What does it not do?

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd