What is your pricing strategy-penetration

Assignment Help Marketing Management
Reference no: EM13900019 , Length: 1200 Words

Marketing Plan

Develop a preliminary/basic marketing plan for SolarCity.

The following elements must be included in your paper.

1. Executive Summary/Abstract
a. Summarize plan in a few paragraphs
b. Include positioning statement (For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe].)

2. Overview of company
a. Mission statement - Use company's mission statement
b. Product/service description
c. Competitors
d. SWOT Analysis

3. Market Segment
a. Identify the primary and secondary target markets.
b. Provide rationale for selection

4. 4 Ps, Branding strategy
a. Clearly identify product and/or service
b. Price strategy
i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc.
ii. Rationale for your selected strategy.
1. Fixed/variable costs
2. Competition
3. Target group and willingness to pay
iii. Selected strategy's relationship to market positioning.
c. Place (Distribution) Plan
i. What is your strategy in determining how and where the consumer buys your
product/service?
d. Advertising and Sales Promotion Plan
i. How are you going to reach your target market?
ii. Advertising
iii. Which media will be most effective?
iv. Will you use social media?
v. What types of sales promotion strategies will you employ?
1. Free samples, coupons, product demonstrations, etc.
e. Develop a branding strategy that covers brand name, logo, and slogan.

Verified Expert

Reference no: EM13900019

Market research for a new product

Case - TruEarth Healthy Foods: Market Research for a New Product Introduction. This is a case write up. You need to read the case frist. And in the write up, you need to answ

Documents reflecting on corporate governance

Discuss how these two documents reflect on corporate governance and transparency at these institutions (note that the code of ethics for professional accountants only applie

The societal marketing concept

The first computers originated for home use were only sold in kit form to technical enthusiasts who did their own assembly. Demand was high and so were prices. At that time, t

Describe the type of packaging and labeling you would use

Provide the rationale for your choice of the above. Describe the type of packaging and labeling you would use. . Describe the global issues in the branding and packaging of yo

Webber technologies is an emerging manufacturer

Webber Technologies is an emerging manufacturer of 3.5 inch diagonal touch screens for mobile communication devices/media players. 2011 industry sales were reported at 17.61 m

Write persuasive essay on how organizations in tax services

Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. M

How successful was the entry into this market

What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." Y

Self-leadership provides an opportunity to achieve

Self-leadership provides an opportunity to achieve your objectives through your own thinking, feelings, and behaviors. self-reflection is a necessary tool to improve the way y

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd