+1-415-670-9189
info@expertsmind.com
What is your pricing strategy-penetration
Course:- Marketing Management
Length: 1200 Words
Reference No.:- EM13900019




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Marketing Plan

Develop a preliminary/basic marketing plan for SolarCity.

The following elements must be included in your paper.

1. Executive Summary/Abstract
a. Summarize plan in a few paragraphs
b. Include positioning statement (For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe].)

2. Overview of company
a. Mission statement - Use company's mission statement
b. Product/service description
c. Competitors
d. SWOT Analysis

3. Market Segment
a. Identify the primary and secondary target markets.
b. Provide rationale for selection

4. 4 Ps, Branding strategy
a. Clearly identify product and/or service
b. Price strategy
i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc.
ii. Rationale for your selected strategy.
1. Fixed/variable costs
2. Competition
3. Target group and willingness to pay
iii. Selected strategy's relationship to market positioning.
c. Place (Distribution) Plan
i. What is your strategy in determining how and where the consumer buys your
product/service?
d. Advertising and Sales Promotion Plan
i. How are you going to reach your target market?
ii. Advertising
iii. Which media will be most effective?
iv. Will you use social media?
v. What types of sales promotion strategies will you employ?
1. Free samples, coupons, product demonstrations, etc.
e. Develop a branding strategy that covers brand name, logo, and slogan.

Answered:-

Verified Expert


Preview Container content

In this marketing plan I have focused on the smart marketing strategies from SolarEnergy programs and solar marketers from across the country that address how to overcome the barriers faced by solar technology markets and serves as a guide for states in pursuing their own market planning process.

For marketing to be successful, it must create a desire for a product. A marketer, therefore, needs to understand: a) current consumer perceptions of the product and what must be overcome to improve those perceptions, b) what price/value equation will have the most appeal, c) who do consumers believe to be credible sources of product information, and d) where to place this key information in the form of promotion, advertising, etc., so that it will reach the right consumer target.They offer renewable energy to their clients at rates underneath the utility. Their long haul agreements produce repeating customer's installments which give them to develop base to their clients with the vitality items and administrations that cuts down the energy rates further, they term it as "Better Energy". The interest for Better Energy is permitting them to introduce more solar energy frameworks than any other organization in the United States.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Nike has announced its most expensive shoe ever -- the LeBron X basketball shoes, expected to sell for $315 -- pushing the upper limit of consumer dedication to the brand. (
Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their b
You are working in the marketing department of a health care organization that seeks to increase penetration in the Hispanic market segment. You need to decide if it would be
Create an advertising and marketing plan for a sports center (Judo) and share ideas. We must know how to sell our center so that it does not fall back instead of growing.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you det
For this Discussion, review the media from last week titled, "Communication for Social Change". Consider the aspects of communication development among communities. Also, re
Explain Speed of internet and with the increasing prevalence of complex network architectures and a new crop of online consumers increasing the loads on overburdened commerc
What should be the map coordinates of the new factory? Graph the locations of the four factories and the proposed raw material factory. Is the location of the proposed raw m