>> Marketing Management
Develop a preliminary/basic marketing plan for SolarCity.
The following elements must be included in your paper.
1. Executive Summary/Abstract
a. Summarize plan in a few paragraphs
b. Include positioning statement (For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe].)
2. Overview of company
a. Mission statement - Use company's mission statement
b. Product/service description
d. SWOT Analysis
3. Market Segment
a. Identify the primary and secondary target markets.
b. Provide rationale for selection
4. 4 Ps, Branding strategy
a. Clearly identify product and/or service
b. Price strategy
i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc.
ii. Rationale for your selected strategy.
1. Fixed/variable costs
3. Target group and willingness to pay
iii. Selected strategy's relationship to market positioning.
c. Place (Distribution) Plan
i. What is your strategy in determining how and where the consumer buys your
d. Advertising and Sales Promotion Plan
i. How are you going to reach your target market?
iii. Which media will be most effective?
iv. Will you use social media?
v. What types of sales promotion strategies will you employ?
1. Free samples, coupons, product demonstrations, etc.
e. Develop a branding strategy that covers brand name, logo, and slogan.
Preview Container content
In this marketing plan I have focused on the smart marketing strategies from SolarEnergy programs and solar marketers from across the country that address how to overcome the barriers faced by solar technology markets and serves as a guide for states in pursuing their own market planning process.
For marketing to be successful, it must create a desire for a product. A marketer, therefore, needs to understand: a) current consumer perceptions of the product and what must be overcome to improve those perceptions, b) what price/value equation will have the most appeal, c) who do consumers believe to be credible sources of product information, and d) where to place this key information in the form of promotion, advertising, etc., so that it will reach the right consumer target.They offer renewable energy to their clients at rates underneath the utility. Their long haul agreements produce repeating customer's installments which give them to develop base to their clients with the vitality items and administrations that cuts down the energy rates further, they term it as "Better Energy". The interest for Better Energy is permitting them to introduce more solar energy frameworks than any other organization in the United States.