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Trade promotions are widely practiced but sparingly researched. Retailers prefer trade promotions that provide short-term economic benefits; vendors prefer those that provide long-term, franchise-building benefits. Trade promotions can therefore be defined as any promotions that are provided to the downstream channel members by vendors to incentivize them to either purchase their products or to do some specific brand-building activity on behalf of the vendor or Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices (Kantar Retail 2010; Kumar, Rajiv & Jeuland, 2001). They are different from consumer promotions that are basically targeted toward the consumers (for example; coupons, buy one get one, promotional packs and so on). In the food and beverage industry, trade promotions are a necessary evil that can quickly become an over-sized, unmanageable mountain of manual labor. The inability to track, control or analyze promotional programs negatively impacts the bottom line and the profitability associated with these initiatives. Overspending on trade promotions from execution inconsistencies and lack of promotion planning can also be a challenge. In view of this; vendors like IBM and Century Martial Arts (Junctions solutions) offers sophisticated, intuitive tools that fully support the entire profit promotion business process, specifically for the food and beverage industry. What is your opinion on this innovation? word count is 300 and three Harvard referencing/ Citation
How do duties and exchange rates affect decisions about facility location in a supply chain? Please select two countries where facilities are located when responding to this question.
From how many transport companies will you request a quotation and What will be the next step after you receive the requested quotation
What is the effect of different defective rates on optimal order quantity, backorder quantity and expected total pro t per unit? Please display your results graphically as well as a brief description.
This assignment explain the supply chain management process of cwc. What is the current annual supply chain cost?
The general manager of a mass merchandising chain believes that sales of a product are influenced by the amount of space the product is allotted on the shelves. However, the manager realizes that sales volume would likely increase with extra space..
Health system in Pennsylvania
The benefits of outsourcing SCM out-shadow the risks: Hence, the continuous adoption of the outsourcing strategies in modern retail sectors, for improved responsiveness and effectiveness, and increased performance. What is your opinion?
To what extent has the World Trade Organization helped to prepare a global trading environment that is favorable for your business or country?
Providing two distinct options and arguing the benefits and costs of each. You are the Vice President for Transport of a medium-sized company.
Supply chain strategy
Explain the supply chain of milk
Consider the 'global sourcing' lessons multinationals need to learn from the experiences of other companies, such as Ikea, the Gap, and Levi Strauss. It should stated real live example from companies.
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