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Is it important for a company to listen to customer feedback, especially when it's about pricing? Or, is it best to continue with what you believe are competitive prices and not worry about the negative comments? Can you recall here a well-established brand (or one not so well known) and its positioning statement? What does their product or service offer and what main benefit does it provide better than the competition? What is your opinion of customer service? Is this something only marketing or the customer service department should emphasize, or is customer service something that should be a priority with everyone in the organization? Have you ever had a similar experience? If so, what did you do? What recommendations do you have for Lowe's? What measures can they put into place so that an experience such as mine does not happen again? Do agree that everyone in any organization who has direct interaction with customers needs to have effective customer service skills? If so, why do some big box retailers, for example, with scores consistently low on customer service, still thrive? Can you share any examples here of other failed products that were perhaps introduced too soon? Or, perhaps the marketer did not do an effective job of communicating the benefits of the new product. Please share some specifics here and offer your opinion on how the company could have improved their effort. The initial return on investment with the Old Spice ad campaign was unfortunate. Sometimes mass attention does not always equal mass product sales. If you were working in the Old Spice marketing department today, what would you have done to transform all of that valuable publicity and interest into sales?
Discuss the five stages of the Buying Decision Process by applying them to an example of a recent or important purchase that you have made as a consumer.
Research how people and organizations react to change, both positive and negativ
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the new chief executive officer ceo of your company is a strong believer in the four functions of management theory. in
Business Environment and Marketing Research
What were Green Rivers concerns and questions regarding -Trade Standing, Ordering and payment history, Willingness to cooperate in joint programmes and willingness to share information
internal and external influences on distributionas you have learned one of the steps in distribution planning is to
many non-profit organizations such as universities churches government agencies and charities are using marketing
E-commerce
Company W is testing a sales software. Its sales force of 500 people is divided into four regions: Northeast, Southeast, Central, and West. Each sales person is expected to sell the same amount of products.
Discuss the role that marketing research can play in helping McNerney build a strong Boeing sales force and discuss the role that marketing research can play in enabling strong sales for the 787 Dream liner.
A research project that compares and contrasts two organizations in the same industry
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