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ASSIGNMENT: New Product Development & Branding
Complete the following:
1. Visit Proctor and Gamble's website, at www.pg.com or other company site and select any product to improve or extend, and determine an appropriate target audience. Look up your brand on Info Scout and summarize the current target audience and trends.
2. Imagine that you are asked to develop a new product idea to serve a new target market (you decide upon the new target market, and how that segment is different from the existing market.)
3. How will you change your product to meet the needs of this new target market? What makes your product new? (Hint: see the section on categories of "newness").
4. Explain how the 4 P's will be adjusted in your new marketing plan for your new product.
5. What is your branding strategy?
Discuss the macro and micro trends affecting the business of providing undergraduate education. Where do you see opportunities and threats - identify specific examples.
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Define a standard cost and explain what constitutes the components of a standard cost. Describe the advantages and disadvantages of a standard cost system and explain under what circumstances a standard cost system is most effective
Consider an organization that you are familiar with. Give examples of local, shared, and core data. Why do you categorize the examples you chose into these categories? Does the organization manage data in these three categories as suggested in this c..
A retailer supplies two of his products (A and B) from a single supplier. He thinks that rather than ordering these two products separately (in this case he would pay the fixed cost S for two products separately) he might follow a combined strateg..
Identify the factors responsible for indiscipline in industry. - Also explain the procedure of disciplinary action.
companies that attend to productivity and growth simultaneously manage cost reductions very differently from companies
Backward second-harmonic generation. Part (c) of Fig. 2.1.1 implies that second-harmonic generation is radiated in the forward but is not appreciably radiated in the backward direction.
(a) Air Asia CEO would like you to research and describe the PDCA cycle Create a minimum 500-word factsheet 'meeting where this initiative can be further discussed. Your factsheet must be simple and compelling enough for operational supervisors from ..
Certain leadership tactics and management practices may positively or negatively affect employee empowerment, motivation, and productivity. Research evidence of how Steve Jobs leader's affected employee empowerment, motivation, and productivity in A..
The investment within one year of operation?
Identify and present the issues within the context of the assigned task and from this demonstrate a logical structure and layout for the paper.
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