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Video Concepts, Inc. (VCI) markets video equipment and film through a variety of retail outlets. Presently, VCI is faced with a decision as to whether it should obtain the distribution rights to an unreleased film titled Touch of Orange. If this film is distributed by VCI directly to large retailers, VCI's investment in the project would be $150,000.VCI estimates the total market for the film to be 100,000 units. Other data available are as follows:
Cost of distribution rights for film $125,000Label design 5,000Package design 10,000Advertising 35,000Reproduction of copies (per 1,000) 4,000Manufacture of labels and packaging (per 1,000) 500Royalties (per 1,000) 500
VCI's suggested retail price for the film is $20 per unit. The retailer's margin is40 percent.
What is VCI's unit contribution and contribution margin?
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