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1. Burt's Bees founder Roxanne Quimby led the company toward a vision that corporate objectives and environmental and social ideals can harmonize. What management decisions at Burt's Bees are threatening the purity of that vision and how can Burt's Bees achieve its aspirational growth goals without distancing itself from the people, values and narratives that made it successful?
2. What is the triple bottom line (3Ps)? How has the shift to these ideas changed the practices in both manufacturing and service industries?
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