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Know the ABC Model of Attitudes
How are attitudes formed? What are behaviors?
Know the different attitudes models, such as the multiattribute attitude model as well as the Fishbein Model. How do marketers attempt to impact/persuade consumer attitudes. Know the various routes that consumers and marketers might take towards persuasion.
What is the social judgement theory?
What is cognitive dissonance?
We all perceived of different selves – what are these perceptions of ourselves?
Know the traditional communication model and how messages may be altered in transit to the receiver.
Fully understand the consumer decision making process and all of the steps involved in the search.
Sam's Cat Hotel operates 52 weeks per year, 6 days per week, and uses a continuous review inventory system. It purchases kitty litter for $11.70 per bag. The following information is available about these bags. What is the EOQ? What would the average..
What are the services rendered by the distributor to manufacturers and hospitals? Evaluate the impact cost-plus pricing has on distributors, customers, and suppliers. What effect will ABP have on customer behavior? What are the obstacles to successfu..
Identify and briefly explain any three of the factors that influence the bargaining strength and leverage of suppliers.
Find the 90th percentile of waiting time in minutes.
Develop gantt chart (by entering in a work breakdown structure) in ms project for any project.
Which of the following is true of the Civil Rights Act of 1964?
Festinger provides THREE hypotheses which explain how people reduce dissonance between actions and attitudes.
Describe the switching costs that a company would incur if it began to phase out its current suppliers and pick new suppliers. How would you suggest this company reduce its switching costs?
What would be the best marketing stratergy for an e-commerce start up company which is mainly foucsed on selling Motel or Hotel rooms (in a particulat state) to expand its business in to different states as well as launching a new product on their we..
What are the advantages and disadvantages of the functional structure?
Describe factors affecting the work environment of that business that must be considered in improving their existing work systems design.
FIN540 : Propose two applications of knowledge that you have learned in this course that you could apply to your current or future career.
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