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What is sponsorship leveraging/activation? Why it is important to the success of a sponsorship program? What media can a sponsor use to leverage its sponsorship? Use examples to illustrate your understanding? What is the role of sponsorship on behalf of companies/ brands? In answering the question, you are asked to consider sponsorship as a multi-stakeholder platform. Use examples to illustrate your understanding Sponsors are under increasing pressure to prove the effectiveness of their sponsorship investments. How can sponsors measure the effectiveness of the sponsorship program? Examine the various methods of measuring sponsorship effectiveness, commenting on the value indeed limitations of each method. What is Ambush marketing? What strategies used by "Ambushers" to associate with sporting events and activities? How can official sponsor protect themselves against Ambush Marketing? You have been appointed as a consultant to a sports rights holder to advice on the development of a strategy for their sponsorship program. Outline the key stages involved in the developing sponsorship strategy for a rights holder (e.g. sports team) What are the main benefits of Sponsorship for the right holders? In addition to the obvious financial benefits, what additional benefits might be available to the right holders from their involvement with sponsorship? Indicate through use of example how right holders have availed of the benefits of sponsorship? Examine the role of agency support in ensuring the effective management of sponsorship. In answering the question, you are asked to outline the types of agency services required by sponsors and right holders.
Illustrate what recommendations would you make to senior leaders to improve the process, including any techniques to widen the diversity of the talent pool.
Michael Porter suggests the strength of a company ought to be classified into two components: cost advantage and differentiation. How can differentiation strategies help achieve a competitive advantage for small e-businesses?
Noah's Ark has a fiscal year ending on September 30. Selected information from the September 30 work sheet are given below.
1. what is organizational culture? after defining organization culture assess your work culture and explain one way you
which is the proportion of cola drinkers who prefer a Coca-Cola drink. In this particular market, the population size of those who drink cola is 50.
strategic management why good leaders make bad decisionswritten case analysisquestions must be answered- how decisions
Using the Six Sigma DMAIC process
the first number is u.s. interest rate -foreign interest rate. for instance for 1-year forward yen of 4.5 it is the u.s
Imagine you are the marketing manager for a product that is used daily, such as coffee or paper towels, and you are selected to introduce the product to a new international market.
in order to be successful leaders must openly and clearly communicate the organizations policies and procedures must
Explain Benefits and drawbacks for the country of Venezuela as a result of their membership in MERCOSUR
Describe how ethics played a role or could have played a larger role in preventing this situation
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