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Lufthansa Cargo AG Case Study
1. How does air cargo differ from the passenger business in terms of revenue management? Which areas are more complex, which can be managed more easily?
2. What is the purpose of selling long-term capacity contracts? Does Lufthansa Cargo effectively reach its business and risk-taking objectives?
3. How could current reservation and pricing practices at Lufthansa Cargo be improved? How does the introduction of dynamic pricing effect capacity buyers, i.e., freight forwarders?
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