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What is the portfolio approach

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1. How does strategic analysis at the corporate level differ from strategic analysis at the business level?

2. What is the portfolio approach? How would multi-business companies find it useful? What are the limitations and weakness of this approach?

3. How can management empower operational personnel in implementing corporate and business strategies and in the development of functional tactics?

4. What key concerns must functional tactics address in marketing? finance? production/operations? R&D? and human resources?

Reference no: EM131082252

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